needs covers too. This week there’s a City Breaks special that’s about several cool urban English destinations. Not the most thrilling cover, but a lovely shot to drop some Franklin Gothic.
and will be done again many times over. But it’s always nice to see another City mag doing something so similar a few years later.
We had a slew of shots that were not bad, but didn’t capture enough of his energy. And then there were a few that had real spirit. I can’t tell you if he’s happy or sad in this, but he’s definitely emoting.
Sans hat. Because he’s got one on in every other pic in the mag next week!
This is the new TOL cover. And of all the different ideas, the simplest was the best. Selfridges got the number one slot in the top 100 so it made ties in nicely with the feature. The only hurdle was clearing it with their legal, which we did Friday at 3pm. Otherwise I’d be looking at one of the other options from the previous post. Or a lawsuit. The bonus: I had never looked hard enough to notice, but TO and Selfridges both use Franklin Gothic and their brand face.
Here are my rough ideas for this week’s TOL BEST SHOPS issue. These covers come up every year. And they’re always a challenge. Last year it was almost a monkey with a bag on its head. This year I tossed in a Zebra with fancy boots. But that one didn’t make the final cut.
Also written in food.