This week’s TOL is a list of the 101 coolest things to do around town. Well, some aren’t massively cool. But who doesn’t have a soft spot for the Eye? The original plan was the coverline Are you a real Londoner? But since we’re putting it out onto all the platforms, better to keep it as SEO friendly as possible.
Over the past few weeks I’ve been working on logos and design elements for a TOL BCP on Sci-fi films. After a slew of logos, it came down to the Delaurian and ET.
The moon won.
This week it’s the cheap issue. And thanks to a late night brainstorm by the chief subs editor, the cover has a manifesto about how little we tried. But how much we care.
Time Out does an all night/late night cover about once a year. Which means there are already covers with neon lights, dark skylines and candles burning at both ends. But there’s never been a big Lionel Richie head. And I can’t resist a silly cover.
This week’s SEVEN magazine used images from December’s Time Out shoot with Martin Freeman. Time Out syndicates photos through an agency so I see various ones reprinted in other publications. But this week it was a nearly identical cover. And a very similar image choice for the feature. Sadly, without his oversized Hobbit feet.
Next week’s cover is a busking Keira Knightley. A silly idea, but one she was up for. The biggest challenge wasn’t sorting out the shoot, iIt was coming up with the coverline. Without going too small on the words, the editors were trapped with writing lines with a maximum of four words and a character max of six letters per word. We finally compromised by obscuring of some of the text. Good thing she was a pleasure to work with at the shoot.
This week it’s all about digital London. But the high-tech images from the feature didn’t have the fun vibe of Craig Robinson’s old-school 8-bit video game style. And I wanted a start screen on the cover.
We even added interactivity. As in you can use your finger to swipe open the mag.
To go with the cover I’m working on this week.
Here is this week’s cover as well as a runner-up that I liked a bit more. Which would you choose?